WHY USANA? 12 Truths About the Business of USANA Health Sciences

business usana Nov 02, 2020

When it comes to direct sales businesses the deciding factors for me are; trust, long term stability, and quality in the products.

It’s a very high bar to meet and few companies score well in all three areas.

Which is why I chose USANA Health Sciences for my partnership for life.

What is USANA? An international health and wellness network marketing company with a nearly 30 year track record of success.

No name change. No rebrand. No recalls. No drama. Just continuing to do what the founder Dr. Myron Wentz sought out to do. Here's his vision

"I dream of a world free from the pain and suffering of degenerative disease. Share my vision. Love life and live it to its fullest in happiness and health."
Dr. Myron Wentz, visionary, scientist, philanthropist, and entrepreneur

Impressive, to say the least. But should you get involved? Keep reading to find out.


1. What does USANA sell? USANA sells nutritionals, healthy food products, energy support, and science based skincare.

2. What is USANA’s foundational product? The foundational product is the CellSentials pack, which contains a 28-day supply of both Core Minerals and Vita Antioxidant. Core Minerals is a broad-spectrum daily mineral supplement that supports brain function, metabolism, and collagen synthesis. Vita Antioxidant keeps you well with a broad spectrum of vitamins and antioxidants that activate your cells’ natural ability to protect and renew themselves.

3. How much does it cost to join USANA? To become an Associate, you’ll need to buy a welcome kit for $9.95. No product purchase is required.

4. Is USANA a scam? No, USANA is a well-respected publicly traded company. They’ve been the #1 Distributor’s Choice “Best Company” for 10 consecutive years in NetWork Marketing Today and the MLM Insider. 

5. What is USANA’s BBB rating? A+

6. How long has USANA been in business? Since 1992

7. What is USANA’s revenue? $1.05 billion

8. How many countries is USANA open in? 24 countries 🌍 and as a distributor you can do business in all of them from wherever you are.



Here are 12 Important Truths about USANA


12. 536 associates have hit the million dollar mark
They’ve had 536 of their distributors earn $1 million or more in their career, which speaks to the potential of the income. *This number may be higher since I wrote this post.


11. Seven ways to earn

USANA's earning plan offers six different streams of income as follows:

  1. Retail Sales
  2. Weekly Commissions
  3. Lifetime Matching Bonus
  4. Incentives
  5. Leadership Bonus
  6. Elite Bonus
  7. PC Bonus
  8. Auto Order Bonus

+ Customer Referral Program - exclusive to customers to earn credits towards future orders.

The way the plan is structured allows their distributors to start earning in their first week, promotes teamwork, and allows for exponential growth. Learn more here.


10. Bonuses that encourage lasting mentorship

USANA offers a variety of generous bonuses, including a lifetime bonus that matches of commission volume generated by people who you personally sponsored who have achieved Premier and Premier Platinum status. This encourages lasting mentorship and support.

Other bonuses like the Leadership Bonus are equally generous and really focused on leadership and teamwork. 


9. No financial barriers to getting started
New associates can get started for as low as $9.95 USD for their business fee, which includes all the training and materials they need to get started.

To access the full commission plan new associates will need to purchase or generate 200 sales volume points worth of product and remain on a 100 sales volume point auto order. 

If someone is in a financially challenging place, but is motivated there are ways to stay commission qualified as well by strategically placing customer orders. There's flexibility which allows everyone to get started.


8. Well established
They’ve been around for nearly 30 years, so they know what they’re doing.

Speaking of which, in 2018, USANA was named one of “America’s Most Trustworthy Public Companies” by TGF Analytics. Ranked 4th among small/mid-cap companies with an A+ rating, they’re in the top 5% of companies researched. Because they’re so well-established, they don’t have to spin their success. They give full disclosure and don’t try to hype up earning potential.


7. Patented Proprietary InCelligence formula
Did you know that you can actually unlock the power within your cells to optimize your functions using cell-signaling technologies?

"After years of hard work, research, and patience, USANA is proud to announce it has been issued a groundbreaking US patent for its InCelligence Complex formula. The patent, US Pat. No. 10,632,101, is unique to the health and wellness industry. It recognizes the InCelligence Complex formula contains antioxidant compounds that support endogenous systems associated with optimal lifespans. " full press release here


USANA’s products are based on InCelligence blends that not only nourish your cells, but they trigger powerful mechanisms within your cells that help them produce more antioxidants while supporting the body’s natural cellular renewal process. 

"When we designed the InCelligence Complex, we wanted to create a formula to help the body protect itself from stress and renew youthful, normal cellular function," says Dr. Mark Brown, USANA's executive director of laboratory research. "I'm so proud of the work our team has done on the formulation, clinical testing, and patent submission for the InCelligence Complex. You truly don't find this kind of dedication to the scientific method anywhere else but USANA."


6. USANA Is an FDA-Registered Facility
USANA obtained the U.S. Food and Drug Administration's "Drug Establishment Registration," in 2011 allowing the company to manufacture over-the-counter (OTC) drugs and holding it to a standard well above what is required of a dietary supplement manufacturer. While nutritional companies in the United States are not expected to follow pharmaceutical Good Manufacturing Practices (GMPs), USANA believed it was an important, logical step to acquire government registration proving their long-standing commitment to producing the highest quality products. full press release


5. Seals of Approval and Certifications

USANA Health Sciences operates in numerous countries around the world. So, USANA must meet the manufacturing and regulatory standards of each country to sell products there. Examples of these include the U.S. Food and Drug Administration (FDA) and the Australian Therapeutic Goods Administration (TGA).

Consumer Lab seals of approval: Third-party tester has given USANA numerous seals of approval



4. Daily Consumable Products
USANA's product lines are consumed or used daily and most are replaced monthly, which is a smart model for creating repeat business and residual income. 

USANA Nutritionals – supplements and multivitamins
USANA Diet & Energy – meal replacement and energy drinks
Celavive Skincare – skincare, hair, and body products 

USANA’s nutritional products were even tested by in 2011 and they passed. In order to pass, they needed to follow pharmaceutical guidelines, FDA guidelines, and not contain toxic trace chemicals like lead. Then in 2018, their Procosa supplement for healthy cartilage and joints received a seal of approval from 


3. Will-able 

Your children, spouse or successors can inherit your distributorship. If an Associate dies or becomes incapacitated, his/her rights to commissions, bonuses, and Team Below, together with all Associate responsibilities, will pass to his/her successor(s). 
Making all of your hard work and recurring income will-able! How awesome is that? More details are available here.


2. USANA is publicly traded

Trust is everything when you are building a business in partnership with a direct sales company. Associates can feel confident in the financials of the company because they trade on the New York Stock Exchange (NYSE) under the ticker symbol "USNA."
Follow the stock here.


1. The Products Work

All companies claim to have the best products, but no one has science like USANA. 

Science has been at the heart of USANA since the very beginning, over 25 years ago. The company’s research and development (R&D) team is focused on developing high-quality, science-based products that help support long-term health.

USANA’s R&D team includes experts on human nutrition, cellular biology, biochemistry, genetics, the microbiome, as well as medical doctors. In addition to product research, USANA maintains a staff of scientists dedicated to the manufacturing and quality control of its products.

The company also has relationships and collaborates on research with a number of universities and research institutes. This includes the University of Washington; the University of Texas Medical Branch, Galveston, Texas; the University of Utah; The Foods for Health Institute at The University of California, Davis; and The University of North Carolina at Pembroke.

Learn about USANA’s newest research, patents, and past research that went into developing existing products.


And the most important (in my opinion) USANA started because of one man's vision, the great Dr. Myron Wentz. 


 I hope this helps you to make an educated decision on WHY USANA 🙂