How To Write A Desire Statement or Vision Statement or Definite Chief Aim

Uncategorized Jan 11, 2023

I've heard it called by a few names: Desire Statement or Vision Statement, Definite Chief Aim, but they are all derived from the book Think and Grow Rich by Napoleon Hill. And I'll bet used in some form by every successful person you can think of.

In fact, every major goal I have reached or new reality I have brought to life was by working with this powerful tool.

It is a statement that outlines the goal that you wish to achieve and helps you to stay focused on it. To write a desire statement, start by clearly defining your goal.

Make sure it is specific and measurable, and that it is something that you truly desire and are passionate about achieving.

Vague plans lead to vague results. Since many of us struggle to reach the success we’re hoping for because we’re not even sure what that looks like. So choose something. Get clear. Put pen to paper, and craft your definite chief aim. 

Once you have your goal clearly defined, write it down in the form of a statement beginning with "I will" or "I desire."

Be sure to use positive language, and focus on the present tense. Make sure your statement is specific, and write it with conviction.

I like to frame my statement and place it somewhere I can easily read it aloud every morning and evening to align and be intentional with everything I do.


A definite chief aim statement has a format to follow when writing it down.

1. Be specific. Choose words that clearly express your definite chief aim. What do you want to do? What legacy do you want to leave that will inspire others? How can your greatest strengths and gifts breathe good into the world?

2. Choose a specific date that you want to accomplish your definite chief aim.

3. Determine what you will do in exchange for this compensation. Who will benefit from your services or products? What do they want or need? How are they changed?

4. Create a plan for achieving what you desire. It need not be a specific outline; express in general terms how you plan to reach your goals.

5. Combine elements of these statements listed above into one or two sentences. It must include (a) what you desire to do, (b) financial compensation you expect to receive for what you are willing to do, (c) a time deadline, and (d) a plan to reach your goal(s).

6. Sign and date your definite chief aim.

Visualise your success as you repeat this statement to yourself. It must fill you with excitement and enthusiasm as you read and feel it.

Excerpt and example from Think & Grow Rich :

Suppose that you intend to accumulate $50,000 by the first of January, five years hence, that you intend to give personal services in return for the money, in the capacity of a salesman. Your written statement of your purpose should be similar to the following:

"By the first day of January, 19.., I will have in my possession $50,000, which will come to me in various amounts from time to time during the interim.

"In return for this money I will give the most efficient service of which I am capable, rendering the fullest possible quantity, and the best possible quality of service in the capacity of salesman of . . . . . . . . . . . (describe the service or merchandise you intend to sell).

"I believe that I will have this money in my possession. My faith is so strong that I can now see this money before my eyes. I can touch it with my hands. It is now awaiting transfer to me at the time, and in the proportion that I deliver the service I intend to render in return for it. I am awaiting a plan by which to accumulate this money, and I will follow that plan, when it is received."


Here's Bruce Lee's Definite Chief Aim

I, Bruce Lee, will be the first highest paid Oriental super star in the United States. In return I will give the most exciting
performances and render the best of quality in the capacity of an actor.

Starting 1970 I will achieve world fame and from then onward till the end of 1980 I will have in my possession $10,000,000. I will live life the way I please and achieve inner harmony and happiness.

Bruce Lee, Jan. 1969



I hope this gives you a place to start creating your statement. Feel free to add your own language, your own feelings --- make it work for you!

Work with it, write it out, sit with it, come back to it, until it feels "ready".

I know mine is ready when I read it I can believe in it, even if I don't know how it will come together, I can feel my faith growing.

Also, when I read it, it pulls at my emotions. 

Remember... your WHY should make you cry!