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These stats & little facts will turn your marketing mojo on! 

  1. More than 63% of Facebook users say they are likely to share a link to a holiday contest or giveaway
  2. It takes about 30 seconds to set up a contest using an engaging fill-in-the-blank status update
  3. Fill-in-the-blank status updates receive about 182% more engagement than other kinds of status updates
  4. It takes 10 to 20 minutes to set up a photo contest on Facebook
  5. Setting up a multi-day giveaway takes 20 to 40 minutes

Multi-day giveaways, in which you give out prizes every day for a certain period of the month (say, “12 Days of Christmas”) often get the best engagement on Facebook because fans come back again and again to enter.

Status Updates that can Work as Timeline Promotions

Fill-in-the-blank status updates receive 182 percent more engagement than other kinds of status updates*

Because it’s EASY!

Facebook Timeline contests are so fun because they’re really just status updates. Here are some ideas that will take you through the New Year’s holiday.

Ask your fans to “Finish this.”

1. “All I want for Christmas is ______________________.“ Post the title of a gift you’re dreaming of and you’re entered to win [prize]. Winner chosen at random.

2. “The movie/song that best captures the holidays for me is ______________________.” Post the title of your favorite holiday movie or song title here and you’re entered to win [prize]. Winner chosen at random.

3. “I found out the truth about Santa Claus _________________________.” Tell us your story here and you’re entered to win [prize]. Winner chosen at random.

4. “The most memorable holiday meal I’ve ever had was when _________________________________.” Tell us your story here and you’re entered to win [prize]. Winner chosen at random.

5. “The one New Year’s resolution that I actually kept was ___________________________.” Let us know the resolution and you’re entered to win [prize]. Winner chosen at random.

6. “My 2015 New Year’s resolution is _________________________” Let us know the resolution and you’re entered to win [prize]. Winner chosen at random.

Multi-day Giveaways

Multi-day giveaways, in which you give out prizes every day for a certain period of the month (say, “12 Days of Christmas” or “8 Days of Hanukkah”) often get the best engagement on Facebook because fans come back again and again to enter.

1. A Product-a-Day Giveaway

Line up prizes for each day of your giveaway.

2. A Promotion-a-Day Giveaway

Reveal a unique promotion code for a discount or free shipping that expires at the end of each giveaway day.

Here’s my fave took for running Facebook contests: Gleam

Let’s grow!

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Christa

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